About

We thrive on creating unique pieces for an everyday effortlessly chic style. Designed in Stockholm, we find inspiration in the everyday life.

We love to explore new ways of styling basic pieces to offer a simple yet elegant way of doing something extra and alluring with your style. With a clear point of view and design DNA, our edit revolves around focused options and signature styles. We offer iconic pieces with a strong identity, styled and proposed for different occasions. Our look is precise and considered, defined by distinct silhouettes, perfected cuts, and elevated fabrics.

We are committed to minimising waste by avoiding swing tags and single-use plastic across all stages of production. Our designs are crafted by certified producers in Singapore and encased in compostable mailer bags made from 100% recycled cornstarch. Sustainability and social responsibility are at the core of our brand values, and we are continually striving to make a positive impact on the planet and its people.

At Mad Fiction Label, we aim to create a well-curated wardrobe that transcends trends, allowing our customers to express their unique personalities through their style. We want our clothes to empower you and enhance your confidence, making you feel like the best version of yourself.

Thank you for choosing us, and we hope to be a part of your fashion journey.